It may not be easy for you to decide on a perfect name for your startup company. The name that you choose for your business will be something you will quite often use to advertise your products and services to the world. It should be appealing to your target customers.
The business name that you choose will play a good role in choosing a domain name for building online presence for your business. Once your brand becomes well-established, it will be tad too difficult to rename your brand name. Hence, you should be very careful while deciding on a brand name for your new business. Here are some tips on choosing a name for your startup business:
Ask Ideas from the Right People
Sit with your business partners and spend some time to think of some suitable names for your business. You can also ask your family members and friends for their suggestions. It goes without saying that you would be thinking of those names that relates well with the type of the products and services that you are offering through your business.
Think about the Domain Name
Internet is a wonderful platform to market a new business. Hence, most businesses prefer to have an online presence. Hence, the name that you choose should probably good enough to help in securing a domain name. While brainstorming, you can also consider combination of two words. There are many leading brands that have names which include combination of two words such as Facebook and PayPal.
Choose Easy to Remember Name
A business name should always be short and easy to remember. Most of the well-known brands in the world have short names and they contain two syllables such as Twitter, Apple, and Intel and so on. The brand name you choose should not sound similar to another brand or word. For instance, the word ‘suite’ sounds similar to ‘sweet’. Using such a word in the business name can confuse your potential customers. People may end up misspelling your domain name while trying to access your business online.
Use Tools to Find Suitable Domain Name
One of the web you can find numerous online tools for producing good domain names. One of them is bustaname.com wherein you are required to enter the probable names for your business and the tool will search for best domain names for your business. Before you start searching for domain names, you can use synonym feature to add more words to the list. After searching for available domain names, it will provide you with a list of domains from which you can choose a suitable one. You can also refine your search by choosing from domain extension choices such as .com, .net, .org and so on.
Check Availability of Domain Name
Make sure the name that you have decided for your business has not been trademarked by another company. In case you decide to incorporate your business, you need to check with the state filing office whether the company name is available for you or not. You can still go ahead and use the same name provided that you are offering different products and services compared to existing business. Once confirmed about the availability of desired business name, you can go ahead and register it with the state.